For more than a decade of formation and development, the continuous expansion of the ecosystem including partners, customers, works and projects stands as the clearest testament to Etinco’s reputation as a trusted and reliable company. From day one, we understood that building Trust meant building our own future.
As the foundation of trust and long-term cooperation, Trust is considered a vital factor in the B2B field and many other fields. Trust is not only a measure of a brand but also a standard for brand formation and development. Bankruptcy is sometimes just the end of a business in terms of finance, but losing Trust is the “death” in terms of business ethics.
Recognizing this, Etinco identifies Trust as the first core value, as well as a competitive weapon in the increasingly selective B2B environment. Etinco people put Trust first, protecting it as if protecting the very existence of the business, and at the same time considering it a solid foundation for building a win-win relationship with partners.
Trust as Etinco’s First Core Value
Transparency and Integrity in Business
Building Trust for an individual is difficult, building Trust for a business is even more difficult.
Amancio Ortega - founder of the Zara fashion brand, one of the richest billionaires on the planet has emphasized the importance of fundamental values in business, with commitment and trustworthiness regarded as the core.
In business, trust is more than a sustainable “breadwinner”—it is decisive. Losing trust may mean more than losing a contract or a handshake; it may mark the gradual decline of an entire brand.
Since its inception, Etinco has maintained its commitment to providing genuine products, imported directly from the factory at public and stable prices as listed, accompanied by CO and CQ certificates. Each product we distribute is the result of quality and reputation. This is the company's way of protecting the interests of customers, and also a way to maintain trust with manufacturers, ensuring that from Business to Business there is always the patronage of Etinco as a trusted bridge.
In addition, we always respect all contracts and commit to implementing agreed agreements, on schedule, with the right benefits, ensuring a win-win relationship with all partners, especially with the group of strategic partners.
Sharing a common vision and goals
Business should not only aim for profit but also build and share trust.
To maintain a sustainable ecosystem and “unlimited” resources, Etinco is willing to share strategic directions and listen to understand the supplier’s vision, with the goal of achieving a long-term, mutually beneficial agreement.
In addition, any issues related to product quality from the manufacturer are shared by us and we find ways to support and resolve them quickly, both to protect the partner’s brand and to ensure that customers receive the best value.
Expanding business opportunities
Consumers often tend to choose businesses they trust rather than businesses with the best products. The same is true for the B2B environment.
Through market research and understanding the “pain points” of B2B customers, Etinco actively proposes creative solutions for suppliers to improve product quality or cooperate in testing and developing new products.
Typically, when becoming the official distributor of a Turkish brand with nearly 50 years of experience - BTB Electric, we have deployed a series of product experience seminars in many provinces and cities across the country so that customers have the opportunity to access the reality and better understand the product before making a decision to choose it for the project. This is also considered a "touch point" in terms of events in the journey to bring Real Experience to customers at Etinco.
Maintaining the above factors is because Etinco people always respect and adhere to the 3 core values of TRUST - WISDOM - SPEED and consider them as vital factors. In particular, we focus on building a civilized cooperative environment, where business benefits are not only placed in contract value but also in long-term strategic relationships.
Pioneering importer & distributor of electrical equipment bringing REAL experience is not an "illusory" title. Etinco's current position is the result of a relentless journey to ensure Trust with partners and customers and to continuously improve and innovate to adapt to market fluctuations as well as fluctuations in the needs of modern B2B customers.
