When traditional business models no longer aligned with the dynamics of B2B, digital transformation became an inevitable strategic direction for Etinco. Technology 4.0 was not merely a survival tool during the pandemic – it was first recognized by our leadership team during the global financial crisis as an opportunity to reposition the company for sustainable growth.
It is no coincidence that technology 4.0 is considered the “Fourth industrial revolution” It fundamentally reshapes operating models, production processes, management methods, customer interaction, and even leadership mindset and employee awareness. Any business that stands outside this flow risks being left behind.
As a leading importer and distributor of industrial electrical equipment in Vietnam, Etinco has always taken a forward-looking stance: applying Technology 4.0 not simply to keep pace with global trends, but to enhance customer experience and create Real Value for society.
Five years after the National Digital Transformation Program was approved by the Prime Minister, Industry 4.0 has truly “restructured” Etinco into a more modern and globally connected enterprise..
Digital transformation success
Under the impact of the Digital Revolution, Digital Transformation has become a matter of survival for businesses and organizations around the world. Especially after the COVID-19 pandemic negatively affected the global economy, it is not “big fish swallowing small fish” but “digitalize or die” that determines the survival of a business.
Etinco is among the few B2B companies in Vietnam that remained resilient through the pandemic thanks to timely and decisive actions by our leadership, fully embracing digital transformation across multiple dimensions:
- Applying digital technology to manage and analyze business data
- Leveraging IT for resource utilization and market research
- Maximizing social media platforms and website technologies
- Developing digital culture and automated marketing tools…
Through the application of a series of technologies and software such as cloud computing, AI, CRM, MISA AMIS… we can optimize warehouse operations, capture customer data and manage online finances, even research and predict short-term e-commerce trends or the development of B2B customer needs at each stage, thereby adjusting appropriate business strategies to save company resources, “personalize” customer experience and increase competitive advantage.
In addition, the application of digital platforms, websites, social networks and online marketing tools also changes the way B2B customers at Etinco approach products. Instead of having to go to the warehouse or events to learn about the products, our customers have a REAL experience from every angle just through the screen. Digital transformation not only helps Etinco adapt quickly to the digital era after the pandemic but also innovates the awareness of Partners – Customers in the ecosystem.
Our website, for instance, has become a powerful marketing tool that delivers the Real Experience to customers
It is worth mentioning that the process of transitioning to a digital enterprise was carried out by Etinco’s leadership in parallel with changing the internal culture and mindset of employees, focusing on improving understanding of the importance of digital transformation for sustainable development, while training employees to get acquainted with new technology and new software to improve work efficiency and adapt to the development trend of the 4.0 era.
Enhancing customer experience
“1-minute purchase” has been the identity that Etinco has built and maintained for more than a decade, demonstrating the speed and quality of the buying and selling process including: quick consultation, quick quotation, quick delivery and quick after-sales service.
After the repositioning event in 2024, this slogan was developed into “The Real Experience” – aiming at a Real experience for any customers who trust and choose Etinco’s products. We not only maintain the “Fast” factor but also upgrade the “Real” factor in every touch point from services, products to events, in order to better and more thoroughly serve the needs of modern B2B customers.
Not stopping there, the application of technology 4.0 to system management also contributes to shortening the transaction process at Etinco, creating conditions for customers to order and track the order’s route or handle warranty issues, complaints, and product upgrade suggestions quickly. Or “enriching” product information on our website and online communication channels also reduces the need to research from many different sources, helping customers make immediate and correct decisions when choosing products for projects.
Scaling Up Our Business
The digital revolution has been supporting Etinco to expand 2 important factors in the ecosystem are Partners and Customers, creating opportunities for us to approach and have a deeper presence in many key projects of the country. Thanks to that, Etinco is proud to announce the establishment of a Southern branch office from August 2025.
Etinco’s Southern branch office
The establishment of the Ho Chi Minh City branch office is the result of many years of market research and development from our leadership, thereby solving the immediate need for goods of customers in the Southern region, convenient for taking care of and improving customer experience in each region, the ultimate goal is to strengthen the trust of customers from the North to South in the value of Trust and Speed at Etinco.
As Vietnam’s Minister of Science and Technology, Nguyễn Mạnh Hùng, emphasized: “Digital transformation is more a revolution in relations of production than a revolution in technology.” For Etinco, our digital journey has been marked by the collective will of our leadership, the dedication of our employees, and the steadfast support of our strategic partners and customers. From now on, Industry 4.0 and digital transformation are no longer “burdens” but have become indispensable drivers of Etinco’s sustainable growth.
