With a catalog of over 20,000 product SKUs sourced from leading domestic and international brands, Etinco has demonstrated the capability to meet a wide range of B2B customer demands. This product diversity reflects not only market responsiveness but also the deep industry insight of our professional R&D team.
20,000+ product codes distributed
By the end of 2024, in the context of an increasingly "fiercely filtered" B2B market, Etinco still maintains a sustainable partnership with many leading manufacturers and suppliers of industrial electrical equipment such as LS Electric, Schneider, BTB Electric, Hyundai..., marking a network of more than 40 brands with more than 20,000 product codes being distributed. Our product portfolio includes:
- Circuit breakers (ACB, MCB, MCCB, RCCB, RCBO) from brands BTB Electric, LS Electric, Hyundai, Mitsubishi, Schneider.
- Contactors and thermal relays from LS Electric, BTB Electric, Hyundai, Schneider, Mitsubishi.
- Low voltage capacitors from Nuintek, BTB Electric, Samwha, Mikro, Epcos and smart capacitors from BTB Electric, LastOne.
- Reactor (BTB Electric, Nuintek, Mikro, Epcos), Active harmonic filters AHF (BTB Electric, LastOn) and ATS (BTB Electric, Osemco, Socomec, Hankwang, Vitzro).
- Cos control devices, ATS control devices from manufacturers BTB Electric, Osemco, Mikro.
- Electrical cables from brands Cadisun, Cadivi, Goldcup, Tran Phu.
- Audio equipment from TOA, ICT.
In which, each group of equipment is a collection of many product codes with different technical parameters, which we provide full information on the website etinco.vn, convenient for the information lookup process of partners and customers.
In addition, along with the technical parameters, Etinco always updates and provides the latest price list according to information from the manufacturer, on the basis of a commitment to competitive and stable prices according to the listing.
At Etinco, the website is not only a brand communication channel but also a means of communication with partners and customers. Therefore, we constantly strive to improve the quality of the website, complete the product catalog, and provide corresponding quotes and catalogs to optimize the customer experience at the "touch points" with Etinco.
“Covering” many customer segments
With tens of thousands of distributed product codes, Etinco can currently meet the diverse needs of B2B customers, as well as reach many customer segments from popular to high-end with the same consistent service quality.
Through the strategy of concentric and horizontal diversification, our product ranges are developed in many directions: cooperating with suppliers to improve the quality of current products, expanding many new products... helping partners and customers easily have the right product choice according to project parameters and actual costs.
At the same time, Etinco also aims to develop the high-end segment to bring “added value” to each product. Not only do we have more options from leading brands in the market, we also provide technical consulting services and direct on-site measurements from experts with more than 15 years of experience in troubleshooting and providing power quality solutions for factories.
The result of the product diversification strategy is the strong growth rate in the number of customers, projects, and coverage nationwide of Etinco.
Accordingly, from 2016 to now, the number of our customers has increased more than 3 times, reaching the milestone of 10,000+ Customers covering 34 provinces and cities by 2024.
Correspondingly, the number of projects with Etinco's presence has also increased from 300 (statistics in 2016) to 1,000 projects nationwide and is still continuing to expand key projects.
Genuine multi-brand distributor
From a leader's perspective, product diversification at Etinco is an important competitive strategy that helps the brand avoid the risk of falling behind and losing market share. This is even more meaningful in a market where creativity is a "vital" factor like B2B.
In addition, product diversification is also a "tactic" for us to solve the problem of price and cost of B2B customers, helping them have the optimal choice with the actual needs of the project and the estimated budget.
It is also important to emphasize that Etinco's R&D team, in addition to seeing the development potential of the electrical equipment distribution market, which is proportional to the growth rate of Vietnam's digital economy, also identifies "pain points" (customer-specific pain points) to plan a multi-product, multi-brand distribution strategy, focusing on the genuine factor to ensure brand reputation, safety for end consumers and sustainability in the partner network.
Etinco is an authorized distributor of multi-brand industrial electrical equipment
Etinco's goal in the coming time is to continue to expand the ecosystem, including finding partners, suppliers and diversifying product categories on the basis of core service values. We understand that a business standing still means will be left behind. In the past, present and future, Etinco is always ready to "transform" to meet new consumer trends and strengthen its position as a PIONEERING in bringing REAL experiences to B2B customers.
