After 14 years of establishment and development, Etinco has achieved remarkable growth across all aspects - from brand value to revenue and profitability - affirming its vision and leading position in the industrial electrical equipment distribution sector.
The Numbers That Speak for Etinco
At the company’s 14th anniversary celebration on April 14, 2025, Mr. Ngo Dinh Thuong, Director of Etinco Co., Ltd., proudly shared that the company’s 2024 revenue reached VND 387.4 billion - an increase of approximately 24% compared to 2023, and over 256% compared to the 2016 - 2017 period. This milestone marked a significant turning point for Etinco following its successful brand repositioning in 2024.
Etinco’s Revenue Growth Chart from 2011 to 2024
According to the company’s financial reports, not only revenue but many other categories witnessed impressive growth in 2024, reaching:
- 10,000+ Customers
- 40+ Distributed Brands
- 20,000+ Product SKUs
- 40+ Strategic Partners
- 1,000+ Projects
- Nationwide Coverage in 34 Provinces and Cities
Notably, when compared with data from the company’s first five years (as of 2016), all of the above indicators have tripled.
Specifically, Etinco's customer base has grown from around 3,000 in 2016 to over 10,000 across 34 provinces nationwide.
From distributing only about 10 brands, Etinco is now one of Vietnam’s leading importers of industrial electrical equipment, offering more than 40 reputable domestic and international brands and over 20,000 product codes, including: circuit breakers, contactors, relays, inverters, electric cables, audio equipment, and more. Among them, Nuintek, BTB Electric, and LS Electric are Etinco’s top three strategic partners.
From 300 completed projects using Etinco’s products in its early years, the company has now supplied over 1,000 projects nationwide as of 2024 - with continued expansion planned in 2025.
These achievements are a testament to Etinco’s steady maturity and leadership as one of Vietnam’s top - tier distributors of electrical equipment, while also affirming the management's strategic direction in adapting and integrating across each stage of national development.
Vision of a Sustainable Brand
Etinco was officially established in 2011. During its first five years of positioning, Etinco focused mainly on distributing LS Electric low-voltage devices and Hyundai electrical equipment. In subsequent years, continuous partnerships with reputable brands both locally and internationally helped Etinco expand a sustainable ecosystem:
- 2016: Became official distributor of capacitor banks brand Nuintek – Korea.
- 2018: Official distributor of electric cables for Cadisun, Cadivi, and Tran Phu.
- 2019: Official distributor of ATS and ATB by HanKwang – Korea.
- 2020: Became the official distributor of BTB Electric – Turkey.
- 2021: First distributor of LS RMU medium-voltage cabinets in Vietnam.
Looking back on 14 years serving B2B customers, Etinco has consistently upheld three core pillars since day one: quality, service, and pricing.
Etinco is positioned as a pioneer importer and distributor of electrical equipment, delivering real experiences to its customers. Central to this promise is our commitment to product quality. 100% of products at Etinco are directly imported from manufacturers and fully comply with technical standards. We say NO to counterfeit, imitation, or substandard goods and offer a return policy for any technical issues originating from the supplier.
Pricing is another critical factor that helps Etinco maintain a competitive edge and build long - term trust with B2B clients. We guarantee stable, competitive pricing with exclusive product lines that optimize economic value for our customers. Any price changes from manufacturers are promptly communicated to our partners and clients.
When it comes to service, our former slogan “1 - Minute Purchasing” has evolved into a more elevated experience: “The Real Experience”. We continue to ensure maximum efficiency in the process of consulting – sales – delivery, and post - sales service while creating multiple “touchpoints” that deliver authentic customer satisfaction. This experiential branding is a key differentiator for Etinco following its recent brand repositioning.
Etinco exemplifies how investing in business and brand sustainability is a long - term process - not a short-term strategy. This approach is even more relevant in the ever-changing B2B landscape, where customer needs shift with every development phase.
“We are committed to continuously expanding our operations to contribute to the sustainable growth of Vietnam’s electrical equipment industry" - A declaration from Etinco’s founder reaffirming our core mission: to expand in order to better serve B2B customer needs, and to scale up in support of the industrial electrical sector's development.
